It’s no secret that social media is a powerful marketing tool. What may be less well known, however, is which popular social media platform is best for website traffic.
There are an insane amount of social media users in this day and age, and there are also various social media platforms to choose from. However, which social media sites should you be focusing on?
That’s where this blog post comes in. In it, we’ll outline the key factors to consider when choosing a social media site to focus your marketing efforts on, as well as provide a brief overview of some of the most popular social media platforms.
So read on – and discover which social media site will help you see the biggest return on your investment, and let’s figure out a solid social media strategy for your website!
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The answer to this question depends on the type of website you have. If you have an image-based website, then Instagram and Pinterest would be good choices. If you write professional or technical blog posts and/or articles, then LinkedIn would be a good choice. And if you want to reach a wide audience, then Facebook would be a good choice.
Ultimately, it is up to you to decide which social media networks are best for your website. Experiment with different platforms and see what works best for you.
When deciding which social media platform is best for you, consider your goals, target audience, and the type of content you create. With this information in mind, you’ll be able to choose the social media site that’s right for you and get the most website traffic.
You want to focus your time on social media platforms where your target audience is already hanging out. Some social media platforms are better for getting your website traffic up than others, and there is no one size fits all in this scenario.
Let’s take a look at some of the most popular social media networks that can help drive a ton of traffic to your website.
YouTube: The second largest search engine in the world
One of the most common and overlooked social media platforms is YouTube. While it is considered a social network, it is also the second largest search engine in the world, after Google.
This means that if you create engaging and informative videos, you have a good chance of people finding them organically through YouTube’s search feature. You can also optimize your videos for certain keywords to increase your chances of being found.
In addition, you can include links to your website in the annotations of your videos or in the description section below each video. If viewers are interested in what they see in your video, they may follow these links to visit your site.
Thus, YouTube can be a great way to increase traffic to your website – as long as you create content that people will want to watch!
TL;DR: YouTube is great for almost any type of website as it is the 2nd largest search engine in the world.
Another social media platform that can be great for website traffic is Pinterest. This site is primarily driven by images, which makes it perfect for those with image-based websites.
On Pinterest, you can create boards where you pin images related to your website. For example, if you have a website about fashion, you could create a board called “Outfits” and pin images of different outfits that link back to your website.
You can also join group boards, which are boards created by multiple users on a certain topic. This is a great way to reach a wider audience and get more eyes on your pins – and ultimately, your website.
Pinterest is also becoming more of a search engine like Google search and has many active users.
It’s no surprise that a lot of people are now incorporating Pinterest as part of their social media marketing strategy.
TL;DR: Pinterest is great for websites primarily driven by design and is primarily for visual content.
LinkedIn is a social media platform that is geared towards professionals. This makes it a great choice if you write professional or technical blog posts and articles.
On LinkedIn, you can create a profile and post updates about your latest content. You can also join groups related to your niche and participate in discussions. These activities can help increase awareness of your website and drive traffic back to your site.
In addition, LinkedIn allows you to add links to your website in your profile. If someone is interested in what they see on your profile, they can follow these links to visit your site.
TL;DR: LinkedIn is best for technical and professional site owners as well as bloggers.
Instagram is a social media platform that is very visual in nature. This makes it a great choice for those with image-based websites.
On Instagram, you can share images and videos related to your website. You can also use hashtags to reach a wider audience and get your content seen by more people.
In addition, you can include links to your website in your profile and in the description of each post. If someone is interested in what they see on your profile or in your posts, they can follow these links to visit your site.
TL;DR: Instagram is best for websites where there is more of a visual appeal.
TikTok is another video based social network that is very popular with younger people. This makes it a great choice if you have a website targeted at a younger audience.
The platform’s popularity has skyrocketed in the past year, so there’s a good chance that your target audience is already using it. This gives you an opportunity to drive even more traffic to your website.
On TikTok, you can share short videos related to your website. You can also use hashtags and duets to reach a wider audience and get your content seen by more people.
In addition, you can include links to your website in the description of each video. If someone is interested in what they see in your videos, they can follow these links to visit your site.
Since TikTok is relatively new compared to the others on this list, you will likely find it much easier to drive traffic to your website as there are so many social media users but not enough content.
The more engaging content you post, the more likely it is for you to go viral on the platform, even if you have a small following. Increasing website traffic through TikTok can be a really smart move if done right.
TL;DR: TikTok is best for websites that are geared towards younger audiences.
Facebook is a social media platform with a large user base. This means that it can be a great way to reach a wide audience and drive a lot of social media traffic to your website.
On Facebook, you can create a Facebook Group about your niche or topic. You can use this Group to share updates about your latest content, as well as images and videos related to your site. Ultimately, you would use your Group to drive traffic back to your site.
In addition, you can also join other Groups related to your niche and participate in discussions. These activities can help increase awareness of your website and drive traffic back to it.
The great thing about Facebook is that there are Groups for almost any niche. You will likely find your target audience hanging out there, even if your niche is really obscure.
Facebook Groups also tend to be more engaging and allow for two-way interaction between the owner and subscribers. This is different compared to other platforms like Twitter or YouTube, where only the owner’s status updates and communications would be mainly visible.
TL;DR: Facebook is a great option for reaching a wide audience in almost any niche.
Twitter is a social media platform that is perfect for sharing short updates. This makes it a great choice for those who write blog posts or articles.
On Twitter, you can share links to your latest content, as well as images and videos related to your site. You can also use hashtags to reach a wider audience and get your content seen by more people.
In addition, you can include links to your website in your profile. If someone is interested in what they see on your profile, they can follow these links to visit your site.
Twitter is best for sites that are about current news and events, or for sharing information in a quick and concise manner.
TL;DR: Use Twitter if you mainly post news related content or niches where there is regular activity.
According to SEJ’s Twitter audience, Facebook was voted as the social media site that drives the most traffic to websites.
Twitter came in second, followed by LinkedIn and Pinterest.
Surprisingly, Youtube was overlooked but can actually help drive a ton of traffic.
However, keep in mind that it doesn’t really matter which social media platform drives the most traffic to your website. What matters most is that you’re using social media to find where your target audience hangs out and to drive targeted traffic back to your site.
If your target audience hangs out on different social media networks, you can pivot to posting the same content (or similar content) to multiple platforms and enjoy the benefits of omnipresence (being seen everywhere). This can help boost traffic down the line.
If you like more help driving traffic for free without paying for ads, check out my guide to driving free traffic here.
You will need to hone a social media marketing strategy if you would like to go on and convert your target traffic to actual sales. This would be especially relevant if you run an online business and you’re looking for a solid digital marketing strategy.
Also, if you want to speed up content creation (such as quickly writing blog posts, YouTube video scripts and even preparing 3 months worth of social media posts in one sitting), then try using Jasper AI. It’s an AI writing tool that I use myself for helping me write lots and lots of content quickly while working a full time job.
Summary
Social media can be a great way to drive traffic to your website. Each social media platform has its own strengths and weaknesses, so you should choose the ones that will work best for you and where you target audience hangs out. In addition, you can use hashtags and links in your profile to increase traffic to your site.
