Content marketing is considered to be one of the most powerful marketing strategies online today. It helps to build a long-lasting and powerful brand that can go a long way to helping achieve your desired online business goals.
In this post, I’ll be doing a complete and thorough Social Post Magic review to help you decide if it really is worth it for your online business. I use the software myself, so I’ll be giving insights into all the great and not so great features of Social Post Magic.
Just for full disclosure, I have invested in the software and have a level of ownership in the tool. It probably comes as no surprise that I would highly recommend this tool for any business or agency.
However, this will be a completely unbiased Social Post Magic review to help you decide if it really is worth spending money on.
What is Social Post Magic?
Social Post Magic is a Cloud-based platform to help business owners automate their social media management across a large number of different social media platforms.
It’s aim is to help you quickly build around a year’s worth of content and then set it up so that it posts to all your social media so that you consistently have content out there being released and published without you having to lift a finger.
This has a number of great benefits which we’ll discuss throughout the next two sections.
Why content marketing is important?
Content marketing is considered perhaps as one of the most powerful types of marketing available currently.
It helps you to build brand awareness and position yourself as an authority in your niche.
More importantly, it can help provide long-term targeted traffic that you don’t need to pay for. Paid advertising on the other hand, is considered short-term targeted traffic, since the minute you stop paying, so does your traffic.
If your interested to learn more about content marketing and how you can go about building your own content machine, check out my post about content marketing through social media here.
In addition to the benefits you get with content marketing using Social Post Magic, the major benefit you get is omnipresence.
The benefits of omnipresence
Omnipresence means widely or constantly encountered. In terms of an online business, it means that the brand appears everywhere where their target audience hangs out.
In other words, say you are looking to get more customers to buy from your eCommerce store for example. Let’s say someone searches for topics or items related to your store in Google and your brand keeps coming up. It also then pops up on their news feed on Facebook. And then when they browse Pinterest later that night, your products come up. Then when you browse Reddit in the morning, you come across a subreddit thread about your brand or product.
That’s when your online business would be considered to be omnipresent.
You appear everywhere your target audience hangs out. Think of it like movie releases and how you would see movie trailers and posters almost everywhere before it comes out in cinemas. TV advertisements, billboards, bus stands, YouTube ads, people in general talking and hyping it up, etc. As a result, eventually you would feel the need to spend your money and watch the film to see what everyone is talking about.
That’s the power of omnipresence.
It can make it that much easier to generate quality leads and sales.
With Social Post Magic, you can achieve omnipresence online in a similar way. You would create content and posts initially. Then the software will go out and post to WordPress, Facebook, Twitter, YouTube, LinkedIn, Tumblr, Reddit, Vimeo and so on. If you have content regularly posted on all these platforms, you can start to imagine how powerful that can be for your online business.
As of the time of writing, there is no support for Instagram an Pinterest yet. I do know that this is planned to be integrated soon though.
Top Features of Social Post Magic
Let’s now take a look at the top features of Social Post Magic.
Unlimited Social Media Accounts
There is no limit to the number of social media accounts you can connect with Social Post Magic. You can even connect multiple Facebook pages tied to the same business. This puts it a step ahead of other comparable platforms on the market like Buffer, which currently has limits on the number of accounts you are allowed to connect.
There is also the ability to group your accounts. Say you have multiple businesses, each having their own set of social media accounts that need to be managed. You can group all your connected social media accounts in Social Post Magic so that if you publish a new piece of content for one of your businesses, it would only publish to the social media accounts grouped to that business.
Unlimited long-term free traffic
When you publish content organically to social media, it has a longer shelf life compared to paid advertising (since once you kill off your advertising, your traffic will also be killed off along with it).
If you have a video published on YouTube, you can still generate traffic from that one video for many months and years. With Social Post Magic, you only need to generate a couple of content yourself and have it published on a whole bunch of social media platforms to amplify your reach and traffic.
Platforms like Facebook and Twitter do have a shorter content life compared to YouTube and blog posting. However, with Social Post Magic, there is a feature to recycle your old content. This means that content that you publish today, can be re-purposed and re-published 3 months down the line. And then again 6 months down the line, and so on.
You can set up all of this once though so that you don’t have to come back in a few months time and post again. Buffer also provides this feature however, there are limits to how many posts you can schedule. With Social Post Magic, it’s unlimited.
You get unlimited accounts, unlimited posts, unlimited groups, unlimited scheduling, etc.
With the ability to recycle posts and content, you could actually set up a year’s worth of content posting in one day if you really wanted to. This can help you save a lot of time and put more of your time working on the business rather than working in the business.
Also the ability for you to create one piece of content and have it distributed to all your social media, can help you save a huge amount of time, while at the same time accelerating your online growth.
You can also build up content libraries that can be re-used over and over again and even expanded upon to provide content for your social media forever.
Although you pay a recurring monthly fee for Social Post Magic, the cost is actually a lot less for the amount of work it does for you. Hiring a freelancer or a social media manager to do the same kind of work would cost a whole lot more. Possibly thousands per month.
For the price of a Netflix subscription, you get all your social media taken care of and generating you targeted traffic for years to come.
Makes you money
There aren’t many people out there that harness the power of social media to make money online. Social Post Magic makes it easier for you to make money.
With the ability to build a powerful online brand through omnipresence and content marketing via Social Post Magic, you will find making money online to be easier than expected.
You won’t make money straight away. There are no shortcuts to getting rich quick (unless you get a celebrity to endorse you or go viral). As with selling anything online, you need traffic (aka eyeballs to your offers). It might feel like nothing is happening for a few weeks or even months.
Eventually though, you will start to experience that organic growth and traffic if you’re consistent with publishing new content. Social Post Magic will only help to accelerate the process. Once you start getting traffic rolling in, making money through affiliate and selling your own products starts to become a breeze as you now have eyeballs everyday to your business.
How it works
- Connect – The first step is to connect all your social media to Social Post Magic. The instructions are straight-forward and easy to follow. If you get stuck, you can always reach out to support through their ticketing system. At this stage, you can also group your social media accounts which might be useful if you run multiple businesses.
- Schedule – You can setup a schedule using the calendar system to decide which social media account will post what content on a specific day and time. At a glance, you’ll be able to see all your content planned for the month. This can help you decide if you need to add more content or remove some content and re-schedule them for next month instead. This is a great way to prepare a year’s worth of content in one productive day.
- Post – You can compose posts and have them ready to publish on specific social media accounts. There’s no limit to the number of social media accounts you can connect to. A great way to maximize your reach.
- Recycle – Posts on some social media platforms (like Facebook and Twitter) have a low content life. After a while, those posts would disappear into the unknown. You can setup Social Post Magic to re-post content again after your old posts have disappeared. Helps to keep your social media active and the content fresh to the newer audience who have joined your tribe.
- Grow – As you keep adding more content and schedule them to be posted, you naturally grow engagement, traffic and eventually sales. The algorithms of most social media favors accounts that post consistently and regularly. The job becomes a whole lot easier with Social Post Magic.
Who is it best suited to?
Social Post Magic is best suited to entrepreneurs and small business owners.
It works best if you’re running a business all by yourself or not yet at a stage of hiring an in-house team or freelancer to manage your social media.
If you’re running a large business and can afford to hire a social media management team or specialist, then you would be better off going that route. That is still the best way to grow your social media presence and organic traffic.
Social Post Magic can also be great if you looking to build a business using SEO or get more targeted traffic to a new online course you might be launching. Of course, this is one of many ways you can promote an online course.
How much does it cost?
There are two payment options you can choose from:
- Monthly subscription: $49.95 / month.
- Yearly subscription: $397 / year. This is the best value if you intend to use Social Post Magic long term. This works out to be about $33 / month.
There is a 30-day money back guarantee on both plans so you can try before you decide to commit to it.
Training and Support
Social Post Magic is easy and intuitive to use After you sign up, you would only need to spend about 1 – 2 hours to go through the video tutorials. The tutorials are step by step and easy to follow.
To access the tutorials, you can click your name on the top right corner and navigate to Tutorials.
If you get stuck on anything or experience any issues, you can access support directly. It is a ticketing based system and response times are usually within 24-48 hours during business days.
About the creator
Walt Bayliss is a software company owner and has been developing tools like Social Post Magic and ColdReach to help entrepreneurs and business owners manage their business and build a lifestyle business.
Walt started out looking to find ways to earn a living online. He has since built a successful software business which has been around since 2008.
Final Verdict – Is it worth it?
As a regular user of Social Post Magic myself, it would come as no surprise that I back the software completely.
It would mainly be worth using if you’re looking to build a powerful brand and working on a limited budget. I would still argue that hiring people to do content marketing would be a much more powerful strategy. However, if it’s costly or if you’re just starting out and doing all the content marketing yourself, then Social Post Magic would seriously help to build up your brand really quickly.
If you’re still a little undecided, you can take advantage of the 30 day money back guarantee. The tool is intuitive and you can get it all setup and running within a day or two. That should give more than enough ample time to decide if the tool is worth pursuing.
Hope you found this review of Social Post Magic useful.