Online courses cost less to create, take less time and there are no shipping costs involved when you offer something that can be sold an endless amount of times. The sky is the limit. The e-learning market is estimated to grow at about $42 million by 2025, as new estimates show. People will only come to you if they find your online course valuable and life-changing, often for their own personal or professional need. An online course will help:

  • educate your audience
  • establish yourself as an effective thinker and a source of new knowledge.
  • Train your students so that you help them reach their target and make them feel happy and satisfied so they end up buying more courses and products from you down the line.
The ultimate guide to create and sell any online course

In this post, we will do a complete deep dive in how you can create and sell your online courses from A – Z.

Affiliate disclosure: Just to be transparent, some of the links on this website are affiliate links. If you make a purchase, we will earn a commission but there will be no additional cost to you whatsoever. This is how we manage to keep creating free content. We never recommend any affiliate link that will not benefit our readers.

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Why should I create courses online?

Online Courses

The benefits of selling online courses are huge! After establishing a loyal customer base, you can use your website to offer an array of diverse content that individuals choose when they interact with your brand.

You can also create an online course to establish long-term relationships and grow your brand.

Use your courses to show people what you do. Show them what it’s like and how your brand is different from your competition.

Construct relationships with your students and create an engaging experience for them to earn their loyalty. This can pay off well down the line!

The best news is that anyone can make and sell online courses. All you really need is knowledge and the ability to speak passionately.

Tips for creating a high-quality course that people will want to buy

To create a high quality course that people will love and throw their money at, there are certain steps you need to complete first.

Define your niche

The most important step before you start creating an online course is to define your niche.

The most important first step in any online course is writing it from the perspective of others, not yourself. In other words, what problems do your target customers have and what can you do to help them?

People need to be actively looking for solutions to a burning problem that they are currently facing.

The key difference between a profitable online course and a non-profitable one, is that a lot of people are looking for solutions to specific solutions online that can’t really be solved by Googling.

Some of the most profitable niches to sell online courses are in the 3 areas of health, wealth and relationships.

However, the problem with these 3 niches are that they are often already saturated online.

If you can find a niche that is not well-represented online, then there will be more potential for profit and success.

As Peter Thiel, founder of Paypal, often quotes about competition, “competition is for losers”.

Ideally, you will want to have a mix of something that you are really good at and one that doesn’t have too much competition (that is, there aren’t a hundred courses on Udemy about the same topic).

If you are planning to create a course in the health, wealth and relationships niche, then you need to really dig deep and find out your unique selling point. That is, find out what makes your course different from the other courses out there.

If your course is outside of those 3 big niches, then you would need to do a bit of research, join some online communities and find out what the online community really wants.

For example, if you want to create an online course in dog training, then you need to talk with other dog trainers about their experiences while creating courses and ask them how they found success.

What did they do that was different from others? How can your online course be different?

So in general, you will want to go into a niche that you are passionate about, that is not saturated online, and is something people are actively looking for a solution.

How do I choose the right market for selling online courses?

Selling online courses can be an absolute failure without enough competition to attract people who are looking for more. If nobody buys something, you know it’s not important regardless of how amazing it is.

Even when it’s small you should have an established target audience and serve it. As your brand grows, you might find that your digital courses resonate with different audiences than you originally thought. Do you feel like you are able to react to changes in the market?

While designing your course online, do research on how to design an effective and appealing online course. Watch videos on different topics related to your topic of expertise or create a survey where participants answer questions

  • What courses are most popular in your industry?
  • What course could you create that would fill a gap and make someone’s life easier or more successful? Think about things such as what people want to learn how to do, the questions they have on their mind, which problems need solving. Figure out where there is an

Identify your potential new customers and their needs

The first step to creating a successful and profitable online course is really understanding your customers – who they are, where do they hang out online and how you can help them better. One of the best ways to do this is by getting in touch with some potential buyers.

Even if you have the best course in the world that would transform the life of someone, you won’t make a single penny from your online course if no-one knows about it!

Some of the best online communities where you can find your potential audience includes:

  • Online forums relevant to your niche
  • Facebook Groups (a really awesome one nowadays)
  • Reddit Subreddits
  • LinkedIn Groups
  • Quora (find people that are asking questions related to your course topic)
  • YouTube comments on relevant videos related to the topic of your course

Your job is never to spam them with “Buy my course” types of posts. That never goes down well and you will only leave them with a bad impression of you.

Your main goal is to ask some questions about what they want to learn how to do, the questions they have on their mind and which problems need solving.

Figure out where there is an course gap that you could fill with your expertise.

If you are a dog trainer, then you might find out that people want to learn how to train their dog not just for obedience, but also so they can play with their dog outside of home.

If you are a graphic designer, then you might find out that people would like more information on responsive design while working from home.

Your course should be aimed at helping someone solve an actual problem that they’re currently facing and get them to that next step!

Your course must provide solutions to the problems that are troubling a specific group of people with very similar characteristics (age, gender, education level). For example, if you want to sell courses online on how to build muscle and lose weight in two weeks you should focus on online communities of people that want to lose weight and build muscle such as bodybuilding forums.

Remember, people need to be actively looking for courses they can purchase, so make sure your course is relevant and a good fit for the type of people you’re trying to attract.

Build an audience yourself

Once you’ve fleshed out what problems your potential audience might be facing, start to create an audience for yourself.

Here are some ways you can do this:

  • Create a Facebook Group
  • Start a YouTube channel
  • Start a Whatsapp group
  • Build a LinkedIn Group

This totally depends on exactly where your target audience hangs out. If your audience is mostly younger University students, then LinkedIn might not be a good fit for example.

To start off, get the people you’ve been interacting with in these groups to join your group.

Provide value to your audience

A great way to do this would be by providing videos about things like how-to’s or explainer video tutorials that help people see how your products would help.

You might also provide a free course which people can then purchase later if they are interested. This way, you’re not only providing value but you will also have a database of potential customers that could become your online course buyers in the future.

Some other ways to do this is by hosting webinars or podcasts related to your online course topic.

Another way to provide value is by answering questions online about the problems that your potential students face or even giving them free consultations and advice on how to best solve their problem.

Some examples of this would be:

  • showing people how to write a resume online course online (or other work-related courses)
  • showing people how to create online course online (or other informational courses)
  • hosting an online chat or a forum where people can ask you questions about the topic of your online course.

This is also really great for getting feedback and improving your course as well!

Post content on social media platforms that are relevant to your online course

This is really important because social media sites are the place where people go online for information.

Your potential customers want instant access and content on these platforms so make sure that you’re providing them with this by sharing blog posts, images or videos related to their online course topic.

The first step in online selling is building up your email list by giving away something valuable like:

  • Free online webinar
  • Free online workshop
  • Some kind of lead magnet, like a complimentary eBook.
  • Give away an online course module for free (e.g. the first one) to see how interested your potential customers are in what you have to offer and also get feedback on whether they like it, want more or not interested at all.
  • You can do a giveaway of your online lesson plan by making up a small online course modules or online lesson.

You can also ask your audience (potential customers) to do something in exchange for a free online workshop such as:

  • like and share an article on social media that’s relevant to the topic of your online class.
  • Share their thoughts, feelings and opinions about it with you via email or online chat
  • Answer a short questionnaire
  • Post an online testimonial on your website under the “testimonials section” or elsewhere online.
  • Give them something for free in exchange, like a PDF of advice from you to help with their problem (that they mentioned at some point) that wasn’t covered in the online course module or online class.
  • The online course module or online class is your teaching material for the free online workshop, so you need to give them something of value in return for their feedback on it and also get them interested enough in what you have to offer.
  • Offer a trial period with full access
  • Offer an online chat/online health coaching
  • You could also provide online chats or online health coach services in exchange of people signing up for your free e-course or membership site.
  • Create a newsletter
  • People like getting newsletters that are informative and that provide them with added value.
  • Include online course updates, industry news (related to the niche), online business tips, and other valuable content in your newsletter. This will make people feel like they’re getting something of value for free every time you send it out – which is a great way to grow your audience so you have more online course sales.

Build a relationship with your audience

team, friendship, group

The more you interact and talk to people, the more trust they’ll have in what you’re offering. This might seem slow to begin with. You need to take it day by day and build relationships as time goes on because they are online marketing effort that still work today and will continue to work for many years to come.

Don’t just focus on online marketing efforts but also offline ones too: like speaking at events, networking with people in person, and running online or offline ads.

Create a title that captures the reader’s attention

Once you have found your niche and defined what makes it unique, then you need to start creating the online course.

The best titles for an online course should have the following elements:

  • They should make the online course sound like it solves a problem.
  • It needs to be relevant to your audience and online class topic.
  • And, they need to take into consideration keywords that people might search for online when looking for an online course or online workshop in this niche – so you will rank higher on Google and get more online course sales.

For example, a title that captures the reader’s attention can be something like: “12 Easy Ways to Promote Your Online Course for Beginners”.

You can refer to other existing courses currently available out there in your niche for ideas.

Here are some courses that people might buy online:

  • How a CEO Launched His Company from $0 to $100,000 Monthly Revenue in 60 Days or Less
  • The Ultimate Guide for Creating an Online Course. Learn how to sell online!

Write an introduction that explains what you’ll teach, why it’s important, and who should buy it

If you are not sure how an online course should look like or what information is required, there are many resources online where experts have already created courses in order to help you out, such as: – where experts share their expertise and show how they do things.

TEDx Talks – online videos that have been filmed at TED talks for example. They are very inspirational! These can also be found on YouTube or other video sharing websites online. – online tutorials and courses about different skills such as how to create graphic design or how to use a certain software, for example Photoshop.

The Udemy Marketplace – which has many courses from experts in their field that might be relevant to the niche you’re planning to sell courses.

The description of your online course should aim to cover the following:

  • What the online course is about and how it will benefit them.
  • The online course content, including the number of lessons (if you’re creating an online course), time needed to complete each lesson, and what they need in order to take your online class.
  • The target audience for this online course

Creation of content

Experienced trainers or educators can quickly build a course from scratch. But you can launch a successful academy by revamping old content. Do people write blogs? Have you made your first recording? Reusing old content is a good start idea. Of course you can always create new content. This is very time consuming and quite challenging to create educational video. It is the most popular way to learn online right now.

What you should include in each module of the course, and how long they should be

When you’re creating your online lesson plan, it’s important to keep in mind that there are a few key features to consider when building one up:

  • What will people be learning online?
  • What will the online course focus on?
  • How long should it last (in hours)?
  • Who is its target audience and what are their needs for this online class?
  • Will there be any downloadable material like PDFs, videos or audio files in your online lesson plan that people can consume online?
  • What are the key objectives of this online class and what will it cover in detail?
  • How should online course participants know when they’re done with your online lesson plan, so that you can provide them with a certificate (if required)?

It’s also important to create an outline for each module. This will help online course participants keep track of what they are learning and how to apply the knowledge once they finish this online class.

Prepare to answer questions about your course before they are asked 

Your potential students will likely have questions before deciding to enrol in your online course. Be prepared to answer all of their online course questions before they arise.

If someone is looking for a reason not to enrol or buy your online course, you should be able to handle any objections that arise during the sales process with relevant information and tips.

For example, your prospective customers might have questions such as:

“What will I learn in this online class?” or “Where should I start?” or “Is there any refund?”. You can create a list of FAQs on your landing pages to answer these.

It would be better if people could see these answers before they take your online workshop. This way they will know what to expect and it will save them time and money.

Include testimonials from past customers or people you know well in order to appeal to potential buyers

A testimonial is an endorsement from someone who has already taken your online course and found it valuable.

For example, if you have a photography online class for beginners with 25 lessons that takes 30 hours to complete, you should include at least one or two testimonials in the description of this online course so people know what they can expect.

It should be from someone who has already been through the online course and found it valuable to them. This could be a person you know well or bought your online class before, for example one of your students in an online workshop that took place in real life.

You can also include testimonials on social media platforms like Facebook or Instagram, or online in your blog content.

If your online course is brand new and you don’t have any testimonials, it’s still not too late to get a few online. Check some of the online classes that are similar to yours and try asking them if they would be willing to give you one or two testimonials for your course landing pages.

It wouldn’t be too difficult to do this. You could offer the course for free in exchange for the testimonial.

It can also help build credibility online, especially when prospective customers see other people who have taken and recommend your online school.

The best online course platforms for selling your next profitable course

Here are a few amazing online course platforms that can help with online course creation and make it easier to sell courses online. All of these platforms can help you to build an online business around courses.


Kartra is a great online course platform for beginners because it’s easy to use and doesn’t require any coding.

It is also very affordable, with low monthly fees starting at $99 per month. This online school has a trial period of 14 days so you can test out the online lesson plan before making your decision about whether or not to buy it.

Content-wise, it’s a great online school platform for beginners because you can design your online course the way that suits you best and create interactive online lessons to make learning more engaging.

Kartra recently added new features to include quizzes and surveys which are perfect for courses with multiple modules.

It has all the tools you need online and provides everything from sales funnels, email marketing tools, amazing landing pages with a large number of templates to choose from.

It also has state of the art course creation tools to help make building and selling courses online a breeze. You also get unlimited storage space so there’s no problem storing any files related to your online course.

It also has integrations for other online school tools like Salesforce, Mailchimp and Zendesk which make it easy to connect with your customers.

These features will help you create a better online experience for your students while giving them an excellent online education as well.

You can easily send email messages, class reminders, or online notifications to your students through Kartra.

There is also an online chat system and you can create online discussion groups for your online course as well which allows people to work together with the help of a live teacher online.

You can check out my detailed review of Kartra to see if it’s worth pursuing.

You get access to all these features without any extra monthly fees or upsells so it’s definitely well worth it!

Learn more about Kartra by clicking here!


Another great online school platform for beginners is Podia.

Podia has a very simple interface which makes building your courses easy. You can create online lessons in minutes, either by uploading files or using the online editor tools they have available on the site.

It has a lot of great features which help make online classes more interactive for your students and online school owners, such as online quizzes and surveys to collect feedback from them.

This is perfect if you are currently teaching an online course that requires quizzing or grading. You can create different courses online and host them online for the world to see.

You can also create lead magnets via digital downloads, webinars, online exercises or any other type of online class on Podia. The sales pages tend to look minimalist but it is quite beautiful.

I’ve used Podia quite extensively myself. You can check out my detailed review of Podia to see if it’s the right fit for you.

It’s one of the most affordable out there with a low monthly fee starting at just $39 per month which includes unlimited storage for your files.

Learn more about Podia by clicking here!


Teachable is another online course platform for beginners because you can sell courses on a wide range of subjects.

There are also lots of different templates that you can use if you’re not sure where to start.

You can create and sell unlimited online courses starting from just $29 per month which includes unlimited storage and access to the online school dashboard 24/7. They also have a forever free plan but it does have a few limitations like not having the ability to have a custom domain.

It’s very simple to use and doesn’t require any coding so it would be a great online course platform for beginners who want to sell their own online classes without having to invest in too much technology or online course development.

Teachable is growing fast in popularity and used by many teachers worldwide.

Learn more about Teachable here.


Thinkific is another online course platform for beginners which comes with a lot of features.

Online course creation is super simple. Thinkific offers lots of different templates so you don’t have to be an expert designer or developer in order to sell your own online classes.

In addition, Thinkific also has integrations if you want to create courses for other online platforms like Shopify, Facebook or Mailchimp.

You can also create unlimited online classes with paid plans starting as low as $39 per month which offers a lot of functionality and features while not being too expensive. They do have a free plan as well but it has a few limitations which is not recommended if you’re looking to sell a truly great course with a unique selling point.

This would be perfect if you want to sell your own online course but don’t have the time, skills or money to invest in online course development.

Learn more about Thinkific here.


Kajabi is a online course platform for beginners which has lots of different templates and courses that you can use to create your online school.

You get access to the Kajabi dashboard where all your online classes are stored, meaning it’ll be easy to edit or update them if anything changes in the future.

It also offers integrations with online programs like Shopify and Facebook as well as many others.

If you’re already selling online courses but are looking for a new platform, Kajabi is worth considering because they have lots of different features that make it easy to create and sell online courses with their drag-and-drop builder.

Their online dashboard is also very simple to use and has a lot of courses for beginners who don’t know where to start or how to create online classes.

Learn more about Kajabi here.

How do I price online courses?

The pricing of online courses are extremely important for a good reason.

For a course’s success and profitability, it is vital to show its value. This can affect how profitable the product will be for the customer and how well-crafted it is.

To get the correct results there are several important factors you must consider: course duration, quality competition and income objectives.

Having an effective financial plan can set up ambitious goals. Introducing pricing categories can help you meet the varying needs of your clients.

The first allows students to pay in advance or in installments for use of your course. The second can potentially be the most lucrative for online instructors as students pay for it daily e.g. weekly or monthly.

Although this is really uncomfortable for many newer course creators, you will want to price your course above $100. If you’ve created an amazing course that really hits that unique selling point, then it should be priced well over $100.

It’s not common to price course from a few hundred dollars to a couple thousand!

The best ways to promote your course

Some of the best ways to actively market and sell online courses are through online communities. You can create a strong online community by giving back to your members and answering questions in online forums that are relevant to the content of your course.

Create social media accounts for promoting your courses, blog posts or tips. Offer freebies as incentives and offer discounts on purchases so people feel like they’re getting more value when they buy your courses.

Another strategy you can look at is creating a podcast about your online course. You could also have interviews with people who are in the industry you teach, to show off their skills and give listeners some great insights into how they can improve themselves or there own business.

Don’t let stats get you down! Promoting an online program is not as easy as it may seem. It takes time and some work. But with these tips, you should be able to get started with online course promotion today!

Here are 9 easy ways to promote your online course especially if you are starting out:

Create a blog website related to your course.

This is an excellent way to show people that you know what you’re talking about and can help them out too! Blog posts are also great at attracting potential customers who might not be ready just yet, but are interested in the subject matter or your expertise on it. It’s a good way to warm and hype them up before your course is even launched!

– In addition to creating this blog website, make sure you update it frequently with new posts that include your course related content.

– You can also add the link to your courses on each post so people who are interested in what they’re reading know where they can sign up for them!

Add a pop up form asking someone if they would like to sign up for your courses.

– You can have the form appear on one of your blog posts or in a pop up window when someone is browsing through your website.

– The reason you want this popup to be triggered by an course related post is because it will show people interested in what they’re reading how they can take the next step and sign up for your online courses!

– It will remind them of how great they’ll be at whatever area you’re teaching online, without having to do any work on their part.

Add a form on your website that captures leads from people interested in what you have to say about creating online courses.

– This form should list the courses you have to offer and allow people to choose which one they are most interested in.

– You can also ask them for their email, so that when a new course is available or launched, you will be able to contact them about it!

Set up an autoresponder email system that automatically sends out emails to course subscribers.

– You can also automate the process of sending them an email every time you have a new course launched or published!

– This will help make sure they know when your courses are updated and helps keep their interest peaked in learning more about these subjects from you!

Create courses that are free to sign up for but require payment once enrolled in them.

– This will help you get the word out about your online courses, with no risk on their end!

– It also helps create more leads because people who have signed up for one of these online courses might be interested in signing up for more online courses in the future!

Create a “newsletter” course that features one online lesson per week, and has an option to sign up for all of them at once (or as they go).

– This is a great way to get people interested in your online courses because it shows you know how to create online courses that are perfect for beginners!

– It also shows them how much time and work you put into these online courses, which can help motivate people on the fence about signing up who might not be sure if they’re getting their money’s worth.

Add a “free preview” video before your course starts.

– This video should show a quick overview of everything they’ll learn online in the course and how much time it will take them to complete.

– You can also offer them something like an online coupon (like $20 off) if they decide that this online course is for them!

Create courses targeted by locations based in different cities or countries.

– This will show course buyers that you know how to create online courses geared towards specific audiences and needs!

Offer your courses as physical products, such as a book with an online component (lead magnet + eBook + PDF).

– The benefit of this is that they are tangible online courses that are easy to find online and in stores.

– People who might not be comfortable with course platforms will feel more at ease when they can order it from a store or website, as opposed to signing up for an online course through a service provider like Udemy.

These steps should help you sell online courses geared towards beginner course buyers.

How to promote your online courses on social media channels 

Here are a few ways to use social media to sell courses:

Promote it on social media channels, including Facebook, Twitter, Pinterest by making relevant and helpful posts.

Create a video trailer highlighting the benefits of your online courses to grab attention from people who are looking for online educational resources.

Utilize hashtags such as #onlinecourse or any other relevant tags related to online education in order to reach online audiences.

Upload a mini-course series to YouTube and link from there to a blog post that discusses the benefits of your course. Include links to an online store where people can purchase your online courses and also include images throughout the video highlighting what is available in these online courses.

Creating compelling email copy that converts potential customers into buyers

If you’ve built up a list of potential new students, you now have to write compelling email copy that convinces them to sign up to your course.

Similar to a good landing page, some of the elements of a good email copy include:

  • having a clear “Call to Action” that tells people what they need to do.
  • starting with an introduction and then explaining the benefits of your online course, as well as how it will help them reach their goals.
  • showing testimonials or stories from other course buyers who have successfully used your online courses.
  • making sure that your online course comes with a money back guarantee.
  • ensuring that you provide an easy online payment process so people can sign up and purchase your courses without any hiccups or confusion.
  • showcasing the “free previews” of how many courses they will receive when they purchase the product, as well as how long it will take them to complete the online course.
  • In order to create a compelling email copy, you may need someone with experience in copywriting and marketing to help if this isn’t something you are naturally great at. They can help brainstorm ideas that are relevant and convincing enough to convince people sign up for your online courses. This might be a good idea if this is your first online course, as they are more likely to need a little convincing.

Using paid traffic to promote your online course

Paid traffic will be especially helpful if you have limited time to spend on marketing your course.

You can use paid advertising through Facebook, Google Ads or other platforms in order to promote the benefits of your course and reach a new audience that might not otherwise know about it!

Take advantage of the nonstop feed on Facebook by advertising your course in people’s News Feeds to grab their attention when they are scrolling through and see it organically. You can also advertise with sponsored posts that appear higher up in people’s feeds, so as not to get lost among other content.

Bear in mind, you will need to warm up your audience before purchasing paid advertising. This means that you will need to engage them with Facebook posts, videos and other things in order for them to be receptive to your course when they see it on their News Feeds!

Google Ads can also be used as a form of promoting course content because the ads are highly targeted towards people who may already have an interest in the course you are selling. You can target red hot buyers who are actively looking for a solution for a course like yours and they don’t need to be warmed up as much.

Best way to launch your first online course

Launching your course can be daunting, especially if this is your first course and you don’t have a lot of experience in the field as you’re a first time course creator.

However, there are some ways to make it easier. This process can be used in selling online courses over and over again.

Don’t wait till you finish creating online courses to start selling

You don’t even have to create your content before you start selling online courses. You can pre-sell your course at a really discounted price and look to bring in early adopters.

You can offer your early registrants a perk for being an early adopter. Perhaps something like free lifetime updates and perks for being an early member.

In the meantime, you should use free marketing strategies using social media to talk about and build up hype for your upcoming course.

Get early feedback and testimonials

As you have new videos and content ready, you can publish them to your course and notify your early members.

It’s important that you develop a good relationship with these members as they will give you constructive feedback to help you make the best course on your topic on the planet.

These members will also help give you amazing testimonials that can really accelerate your course sales.

So as you keep dripping out new content, get feedback and get as much testimonials as you can.

Try and look to get a few video testimonials as they are really powerful when it comes to course marketing.

Don’t be afraid to ask friends or family members for course reviews if you really need to.

Also, as you’re creating course content, be sure to put up a landing page with some information about your course. Include your testimonials in there as well.

You can also use testimonials from course creators you know who are more established in the field. This helps immensely in selling online courses.

Make changes based on feedback

You’ll want to keep course development on an ongoing basis. You can’t make a perfect course that will please everybody so you need to be open and flexible with the course content.

You may find some people who are saying they don’t like something or it doesn’t work for them, so then change it!

This helps your course continuously evolve based on feedback and course members.

Keep in mind you can always put something back that you have taken out based on member requests if it turns out to be necessary.

Continue to promote

Don’t forget to promote!

In order for your course launch to be successful, make sure you’re promoting the course ahead of time as well as during course production. This is a course-building, course selling and course marketing strategy.

You can use Facebook Groups to get ideas and feedback as well as reach out to influencers in your field with large followings on social media. You’ll want them to share about the course when it launches for maximum exposure!

It’s also a good idea to promote yourself before you produce the course content. This can be done by blogging about course topics, creating free course materials and videos for your target audience to preview before they buy the course.

You’ll also want to use social media influencers who have a large following in your field to post early comments or questions related to your course topic so it’s seen as an authority course.

Try and do course giveaways before you launch your course to increase excitement about the course which will result in more sales when it launches!

Include a buy now button on your landing page with some testimonials so people can click through for purchasing options. You don’t want them to leave without buying!

You’ll also want to promote course sales through your own social media channels.

Setting clear expectations

Once you have a course up and running, anticipate that it may take around two months to maybe even two years of work before the course starts making any money! It really depends on the niche and the work you’ve done to validate your course idea.

Update course over time

You will also need to be patient with course sales and understand that it takes time for course members to get on board with your course content as they may not want to buy a course from someone who just launched their first one!

Along the way, you’ll make tweaks based on feedback. As long as you’re sticking around and continuing to market and evolve your course, you will have a really powerful money making asset soon.

Launch Day Strategy

Price your course at a competitive rate that’s affordable but not too low

On launch day, you’ll want to create an enticing deal that will never be available again so that you get as many people in as possible. Don’t shy away from more creative tactics to attract buyers. Since your course is all digital, any sale you make will be all profit any. It’s better than nothing at all!

Offer a course preview to show people what they’re buying

You can do this by making the first couple of videos in your course free, so that people can see what they are about to buy into and make a better informed decision.

Use these free strategies to build up hype and get early feedback from course buyers

Reaching out to people on social media, utilizing sales funnels and email marketing are all free strategies that can work well.

Show off as much student reviews as you can!

Remember that your course is a paid course, you have to give your new prospect confidence that what they are buying into will not be a waste of money. Make sure you splash your landing pages with as much social proof as you can.

Include social media links

When it comes time to launch, include a call-to-action at the end of your course that points people towards your Facebook page, Twitter handle and other places they can find more information about who you are as an instructor or what tips you might offer for course members.

More tips on how to make money online selling courses

To promote your online course, you will need to find the most successful influencers in these online groups and communities. If they talk about how great your online courses is then it’s an added bonus!

If there aren’t any influential bloggers or online course buyers promoting your online courses then create a blog post and email them to offer it as an article.

If there are influencers talking about online courses but not mentioning yours, reach out to them with a question or comment related to their course posts in order to get yourself on the radar of this potential customer.

You can also reach out to course bloggers with an online course that is relevant and of interest.

We’ve also created a post dedicated to showing you some really solid ways of making money with your online course that you can check out.

Or if you’re getting started with online courses and want to learn how to take a course from an idea all the way to launch, check out our post on how to launch an online course.