When it comes to pricing your services, there is no one-size-fits-all answer. The amount you charge for a blog post will vary depending on a variety of factors, such as the length of the post, the topic, and your experience level.
In this blog post, we will explore some tips for determining how much you should charge for a blog post. We’ll also provide some examples to help give you an idea of what to charge.
So, whether you’re just starting out or you’re looking to increase your rates, read on for some helpful advice!
What is the value of a blog post?
The first thing to consider when pricing your blog post is the value it will provide to the client. What are they looking to get out of the post?
Think about what you will be writing and how it can help the client achieve their goals. If you’re able to provide value and solve a problem for them, then you can charge more for your services.
On the other hand, if you’re simply providing information that they could find elsewhere, then you may need to adjust your rates accordingly.
Sometimes clients may request to write content that is more engaging which you could charge more for. In fact, there are many ways you can create engaging blog content for your clients.
There is no shortage of the demand for blog writers online. One can search for blog writers on Fiverr to see just how much demand there is for freelance writing.
In fact you can even do a Google search for content marketing agencies and see how many agencies there are that does freelance writing.
This means you can potentially profit as a writer yourself!
Ways you can charge for a blog post
There are few ways you can charge for your blog writing services.
By the hour
This is best for shorter blog posts or if you’re just starting out.
Clients may sometimes ask to see a breakdown of the time you spent on the various tasks like researching, writing, proofreading and optimizing. This isn’t usually the case though. It’s better when clients just let you do your thing without asking for those details.
If you’re charging by the hour, you can expect to make $25-$50 per hour depending on your skills.
By blog post
Another way to charge is by a blog post. You would charge a flat rate for each blog post regardless of length, time or any other factors.
Charging by blog post cost is a good option if you have a clear idea of what the client wants and you know it will take a certain amount of time to complete.
Flat fees are also easier for clients to budget for, which can make them more likely to hire you.
By project
Another way to charge is by the project. This means that you would give the client a quote for the entire project, rather than charging by the hour or by the blog post.
This is a good option if you have a complex project with multiple deliverables.
For example, if a client wants you to write 20 blog posts over the course of two months, you could charge them a flat fee for the entire project.
By word count
Charging per word is a very common way to charge for freelance writing services.
This is a good option if you want to be paid for each word you write, regardless of how long the project takes you.
The going rate for charging per word is $0.01-$0.05 per word, depending on your experience level.
This option is best for longer blog posts with a high word count or if you’re writing for an international audience (since rates may be different in other countries).
By fixed monthly cost
This is best if you plan on creating your own agency. This is where provide a monthly subscription service and promise to deliver a set number of posts.
This option is good for clients who want a consistent number of blog posts each month and are willing to pay a higher price for that convenience.
It’s also great if you plan on building out a long term stable income business as you can later hire writers to handle all the writing for clients.
This would then let you focus and work on the business rather than in the business. In other words, you can focus more on getting more clients to grow the business while your writers handle all the writing work.
This is not a good option though if you enjoy being a freelance writer and just love writing in general.
How much should I charge for a blog post?
This really depends. Are you a professional blog writer, or are you newer blog writer looking to dabble into freelance writing.
Do you have expertise in the topic you are writing about?
Do you have a degree or certification in the subject matter?
Do you have extensive experience in the industry?
Do you have a unique perspective?
These are all factors that will affect how much you can charge for your blog post.
If you answered yes to any of these questions, then you can charge more for your services.
You can also charge more if the blog post is time-sensitive or if it requires special research.
For example, if you’re writing about a new law that just passed, then you can charge more because clients will need that information right away.
The bottom line is that you should charge what you’re worth. If you don’t believe in your own value, then no one else will.
And remember, you can always start with a lower rate and increase it as you gain more experience.
Start by charging $50 per blog post and see how it goes from there. You can always increase your rates later on if needed. And remember to keep track of the time you spend on each project so that you’re not working for less than your desired hourly rate!
Now that we’ve gone over some of the ways you can charge for your services, let’s take a look at how much you should charge for a blog post specifically.
As a general rule of thumb, you can charge anywhere from $100-$500 per blog post.
Of course, this range will vary depending on your experience level, the niche you’re writing for, and the length of the blog post.
For example, a shorter blog post will obviously cost less than a longer one.
And if you’re just starting out, you may want to charge on the lower end of the spectrum to build up your portfolio.
But if you have a lot of experience and are writing for a high-paying niche, then you can charge closer to $500 per blog post.
The best way to figure out how much to charge is to look at your experience level, the niche you’re writing for, the length of the blog post, and the client’s budget.
And if you’re ever unsure of how much to charge, just ask! The worst that can happen is that they say no.
But if you don’t ask, then you’ll never know. So go out there and start charging what you’re worth!
Will you be doing all the research?
If you will be handling all the research on your own, you should definitely increase your rates.
This is especially true if the blog post requires specialised knowledge or if you’ll be spending a lot of time on it.
For example, if you’re writing about a complicated medical topic, you should charge more than you would for a simple lifestyle post. This is because there is a lot more research required for the complicated medical topic than the lifestyle post.
How long will the blog post need to be?
The length of the blog post will also affect how much you charge. Generally speaking, the longer the blog post, the higher the fee.
This is because longer posts take more time to write and often require more research.
For example, a 500-word blog post will take less time to write than a 2000-word one. As such, you can charge less for the shorter post.
On the other hand, if you’re writing a series of shorter posts (say, under 500 words each), you can charge more per post since you’ll be able to write them more quickly.
This is also a good option if you don’t want to commit to writing a long blog post every week.
Does your client expect great blog content?
If your client expects high-quality blog content, you should charge more than you would for a simple post.
This is because quality blog posts take more time to write then simple listicle type posts.
Quality blog posts doesn’t only have to be well researched blog posts. They can be posts that are written with SEO keyword research in mind or even just posts that are really well written and highly engaging.
Perhaps the client wants infographics or animated GIFs. Maybe they want some fancy diagram or widget for their comparison post.
Whatever it is, if your client wants quality blog content, you should charge more for it.
Do you have any additional services?
If you offer additional services such as social media promotion or SEO optimization, you can charge more for your blog post.
This is because you’re providing value beyond just the content itself.
You’re also helping to ensure that the client’s blog post gets seen by as many people as possible, which is worth paying extra for.
Where to offer your blog post writing services?
You can make use of a good blog writing service in order to offer your own writing services. Users use these services to find writers based on their needs, ranging from professional writers to cheaper writers with not much experience.
Fiverr
Fiverr is a website that connects freelancers with clients. If you’re a writer, Fiverr is a great place to offer your services.
To get started, simply create a profile and list your services. You can charge whatever you want for your services, and you can set your own hours.
Fiverr is a great way to get started as a freelance writer. It’s free to join, and there are a variety of different jobs available.
You are usually expected to charge by blog post on Fiverr but you can set the rules regarding the expected word counts.
You can also promote your own services on social media or other websites. Fiverr makes it easy to get started as a freelance writer and to find new clients.
Upwork
Upwork is a website that connects freelancers with clients. Freelancers can charge whatever they want for their services, and clients can browse through profiles and find the right freelancer for the job.
It is similar to Fiverr but is more professional and they usually expect you to charge by the hour, rather than by blog post.
This can be profitable for blog writers, as they can charge more for their services than if they were to work for a company. Additionally, Upwork takes a 20% commission from each job, so writers can keep more of their earnings.
The marketing efforts are all handled by Upwork which is why they charge that commission fee. This is great for you as the writer, since it allows you to focus on content creation.
HireWriters
HireWriters is another website that helps to connect a freelance writer with potential clients. It’s free to join, and writers can set their own rates.
Clients can browse through profiles and find the right writer for the job. HireWriters takes a 20% commission from each job, so writers can keep more of their earnings.
Overall, HireWriters is a great option for freelance writers who want to earn money online. The website is easy to use and provides a variety of different writing jobs.
iWriter
iWriter is a website that connects freelance writers with clients. It’s free to join, and writers can set their own rates.
Clients can browse through profiles and find the right writer for the job. iWriter takes a 20% commission from each job, so writers can keep more of their earnings.
iWriter is a great option for those who want to earn money online by writing articles. The website is easy to use and provides a variety of different writing jobs.
How much should I charge for a 500 word blog post?
If you’re just starting out, you can charge around $50 for a 500 word blog post.
As you gain more experience, you can charge more for your services. For example, an experienced writer could charge $100 or more for a 500 word blog post.
It’s important to remember that the quality of your work is more important than the quantity. charge what you’re worth, and don’t undervalue your work.
If you have a good understanding of SEO and how to write for the web, you can charge even more for your services.
SEO writing is a valuable skill that not all writers have. If you can offer this service, you can charge a premium for your work.
In general, the more experience you have as a writer, the more you can charge for your services. If you have a niche skill or expertise, you can also charge more for your work.
How to manage workload as a freelance writer?
If you do become a freelance writer and become good at it, you can make a living online. However, bear in mind, you do need to keep your motivation levels up as a writer.
If you have multiple posts that you need to deliver quickly, it can be easy to get overwhelmed. In this case, you may want to consider hiring a virtual assistant to help manage your workload.
Or you could consider using AI tools to help speed up your workflow. A lot of these tools produce blog content with search engines in mind. They can even be used for your own blog so that you can drive traffic to your own freelancing sites.
When you have to deal with multiple writing jobs, try and aim to finish those posts within an hour as long as it doesn’t sacrifice quality. Check out this article which shows you how to write a good blog post within an hour.
Summary
When it comes to pricing your services, there is no one-size-fits-all answer. The amount you charge for a blog post will vary depending on a variety of factors, such as the length of the post, the topic, and your experience level.
In this blog post, we have explored some tips for determining how much you should charge for a blog post. We have also provided some examples to help give you an idea of what to charge.
