Blogging is one of the best ways to increase organic traffic, but how many blog posts should you write each week to make a significant impact?
There are so many factors that go into it – including your niche, the quality of your content, and how much competition you have.
In this blog post, we will take a look at some studies and data to help you figure out how often you should blog in order to see an increase in traffic.
What is the ideal blog posting frequency?
There is no set rule on how many blog posts you should write each week to grow traffic.
It depends on a number of different factors.
In general, however, blog posts should be published regularly in order to maintain and grow your audience.
A study by HubSpot found that businesses that blogged 16 or more times per month got almost three and a half times more traffic than those that blogged zero to four times per month.
Another study, showed that companies who blogged 20 or more times per month saw the greatest increase in traffic.
So it seems that the ideal blog post frequency lies somewhere between 16 and 20 posts per month. Of course, this will vary depending on your niche and other factors, but it’s a good place to start.
If you’re just starting out, however, don’t feel like you need to blog this often. It’s more important to focus on quality over quantity. Even one blog post per week is good enough to get started.
Once you’ve built up a solid base of content, you can start increasing your posting frequency.
Remember, consistency is key when it comes to blogging. Whatever frequency you decide to blog at, make sure that you stick to it. This will help build trust with your readers and keep them coming back for more.
Do some experimentation and see what works best for you and your blog. There is no magic number when it comes to the ideal blog post frequency. If you find that organic traffic to your site grows over time, then you must be doing something right. Just find what works best for you and your target audience, and stick with it!
Are there a lot of topics to cover in your niche?
If you have a lot of topics to cover, then you may need to blog more frequently in order to maintain a consistent blog posting schedule. If you’re struggling to come up with new ideas, try brainstorming with a group or taking inspiration from other blogs in your niche.
This all comes down to your niche. Are there constantly new developments that you need to blog about? If so, then you’ll need to blog more frequently in order to keep your audience up-to-date. On the other hand, if your niche is more evergreen, then you can afford to put out fewer posts.
No matter what your niche is, however, remember that quality trumps quantity. It’s better to publish one high-quality blog post per week than four low-quality posts. Your readers will appreciate it!
Take a look at your blog analytics and see how often your readers are coming back for new content. If they’re only visiting once every few weeks, then you don’t need to blog as often. However, if they’re coming back daily or even multiple times per day, then you’ll need to blog more frequently in order to keep them engaged.
Experiment with different blog posting frequencies and see what works best for you and your blog. There is no magic number when it comes to blogging.
How much time do you have?
Another factor to consider is how much time you have to dedicate to blogging. If you only have a few hours per week, then you’ll need to be more strategic about the topics that you choose to write about. You may also want to consider outsourcing some of the work, such as blog design or social media promotion.
If you word a full time job and have kids to look after, then you may need to outsource some of the work. This could include blog design, social media promotion, or even writing blog posts. You could even make use of AI tools to speed up your writing.
There are many great services out there that can help you with all of that.
On the other hand, you might have a lot of time on your hands. In that case, you can afford to increase your blogging frequency. You can also experiment with different blog formats, such as longer in-depth posts or shorter news-style posts.
Are there constant updates in your niche?
Some niches like technology or fashion are constantly changing, which means that you’ll need to blog more often in order to keep your audience up-to-date.
If you are part of a niche that is constantly changing, then there are opportunities for you to drive traffic easily. If you are quick to blog about some new update in your niche, there is a good chance you can rank as your competitors may need more time to play catch up. Your competitors would probably be more consumed with money making keywords.
On the other hand, if your niche is more evergreen, then you can afford to blog less often.
If you’re a beginner, it tends to be harder to rank on an evergreen niche as you would be competing with a lot of higher authority blog websites.
And even if you do manage to rank, it still becomes a challenge to maintain those rankings.
If you’re going for evergreen niches, try and pick an evergreen niche that is less competitive. In other words, not finance, health or relationship related.
You can still go for those niches if you really want to but you would need to be really patient to start seeing any significant results.
What is the primary goal with your blog?
What do you want to achieve with your blog?
Do you want to get tons and tons of website traffic?
Getting anyone and everyone onto your blog can earn you pennies, whereas getting targeted visitors who are interested in what you have to say or offer can earn you lifetime wealth potentially.
This is why movie gossip sites get a lot of traffic but they don’t earn as much. Whereas a finance and investment blogging site may only get trickles of traffic but since they target high net worth individuals, they would be making a lot more money.
At the end of the day, it really depends on what you want to achieve with your blog.
How about updating your existing content
Sometimes mindlessly creating new blog content just for the sake of creating content can do more harm than good.
If you’re blog already has a good amount of content, then instead of creating new blog posts, focus on updating your existing blog posts.
This will ensure that your blog posts are relevant and up-to-date. It will also give you a chance to improve upon your previous work and correct any mistakes that you may have made.
Updating your blog post also allows you to add new affiliate links or Calls-To-Action (CTAs), which can help increase conversions and earnings.
Google loves it when they blog content being updated constantly and would reward those kinds of posts higher in search engines.
Does Google really care about blog posting frequency?
Google favors fresh content
If you blog frequently, Google will see your blog as being more relevant and up-to-date. This is because Google favors fresh content.
This is why it’s important to blog regularly, so that you can keep Google’s attention focused on your blog. If you stop blogging for a while, Google may start to rank your competitors higher than you.
So, it’s important to blog posting frequency in order to keep Google’s attention on your blog, and keep your blog ranked higher in search engines.
Content length also does not matter as much as people think it does. Google will rank a shorter blog post just as high as a longer one if it deems the quality of the content to be good enough.
So don’t stress too much about how often you should be blogging. Just focus on creating quality content and the traffic will come eventually.
Google favors old and aged domains
Google also favors old and aged domains. This is because an aged domain is seen as being more trustworthy than a new domain.
So, if you have an old blog that you haven’t updated in a while, there’s a good chance that it will still be ranked high in search engines, simply because of the age of the domain.
Of course, this doesn’t mean that you should never update your blog or never create new blog posts. Google still favors fresh content, so you should aim to update your blog regularly.
Just don’t stress too much about it and focus on creating quality content. If you do that, then the traffic will come eventually.
Quality vs quantity
At the end of the day, it’s more important to focus on quality rather than quantity. Google knows this. They have algorithms and AI that can understand and check for the quality of blog posts.
Having said that, you don’t need to worry too much about quality when starting out. Contradictory messaging I know.
The point is, you still need quality posts, but as a beginner, you just need to make them good enough. If you try to make it really perfect, you’ll take forever to post and might end up giving up. Just focus on publishing frequently and have a consistent publishing schedule.
You can make use of AI tools to help you quickly get your first articles out of the way.
In fact, the more posts you have, the more traffic you will generate. Check out how many posts you need to generate traffic.
So try to aim for a good enough quality when starting out and gradually improve that content to make it amaze-balls.
Google loves it when you constantly update your content anyways.
Blog traffic via Google is different to almost all other social media traffic. This is because Google traffic is more targeted and relevant.
When someone reads your blog post, they are already interested in what you have to say. They are looking for information that you can provide.
This is opposed to most social media traffic, where people are just scrolling through their feeds mindlessly and might come across your post if it’s interesting enough.
Blog traffic that comes from Google tends to be more consistent than social media traffic. Social media platforms are always changing their algorithms, which can result in drastic changes in the amount of website traffic that you receive.
Google, on the other hand, is much more stable and predictable. If you consistently create quality content, then you can expect to see a consistent flow of traffic from Google.
Factors Google actually cares about
How long your visitors spend time on your site
The number of pages they visit while on your site (pages per session),
whether they come back to your site later (returning visitors), and how long they spend on each page.
These are the factors that Google actually cares about. They want to see that people are spending a good amount of time on your site and that they are finding what they’re looking for.
If you can provide those things, then you will be rewarded with traffic from Google.
Google doesn’t care how many times you post a week, if all that you post is complete garbage.
Do your visitors click on other pages or posts on your site
Do your blog posts encourage people to click on other pages or posts on your site?
Google wants to see that you’re providing a good user experience and that people are finding what they’re looking for.
If your blog post doesn’t do either of those things, then it’s not going to rank well in search engines.
Does your blog posts provide relevant content to the keywords that were targeted
This is another important factor that Google looks at. They want to see that you’re providing relevant and targeted content for the keywords that you’re trying to rank for.
Google checks whether you are using main keywords being targeted correctly within your blog post. They also check whether similar related words are also being used (LSI keywords).
SEO traffic is still one of the best forms of traffic online as it is mostly passive. You could go months without publishing content and still get traffic and sales if your site is optimized well.
So make sure you follow SEO guidelines in general when you create content. These can be things like writing longer posts to cover a topic in more depth which will eventually help with search rankings and ultimately more traffic.
Don’t get too hung up on trying to impress Google’s algorithm as that is also continually evolving over time. Focus on writing valuable content that keeps your readers’ on your site for longer.
Remember, Google will reward you with more traffic if you publish consistently valuable content and demonstrate authority on a particular topic.
How many other sites are linking to your content
Google also looks at how many other sites are linking to your content.
The more high-quality links that you have pointing to your blog post, the higher it will rank in search engines.
Link building is a whole other topic, but the basic idea is that you want to get other websites to link to your blog post.
You can do this by creating really great content or by reaching out to other website owners and asking them to link to your blog post.
Summary
So how many blog posts should you write each week to grow traffic?
There is no one definitive answer to the question of how often you should blog in order to see an increase in traffic. However, there are a few things that you can do to help you figure out what frequency works best for your blog and your niche.
First, consider your goals – whether you’re looking to attract new readers, keep your current readers engaged, or rank higher in Google search results.
Then look at the competition in your niche and determine how frequently they blog. You may also want to consider updating your existing content rather than publishing brand new posts all the time.
And lastly, remember that quality is always more important than quantity when it comes to blogging – focus on creating high-quality content that provides value for your readers, and let Google take care of ranking you higher if that’s something you’re interested in.
Content creation is difficult. Consistently writing more and more posts is no easy feat. So remember to find ways to stay motivated.
Do you have any tips for blogging frequency? Let us know in the comments below!
Happy blogging!
