Building an online business is difficult. It’s not just difficult, but it’s super difficult and really expensive too.

There are so many moving parts you have to take into account and managing all the different tools and programs can be tedious.

Groove aims to help simplify the entire digital marketing process by having everything you need as a digital marketer under one roof.

In this post, we will go in-depth everything you need to know about Groove, such as how it works, all the main features and whether Groove would be the right fit for your own online business.

If you haven’t signed up already, Groove is currently offering a free lifetime access to Groove. Go ahead and click on the button below to sign up.

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What is Groove.CM? is the re-branded and upgraded version of GrooveFunnels. Think of it as Groove 2.0.

GrooveFunnels is an all-in-one online business builder that contains a suite of tools all living within the Groove ecosystem. The aim is to help make it easy for any business owner to create and manage any kind of online business.

Groove aims to be newbie-friendly while being an extremely powerful tool that can handle all the complexities and technicalities of running an online business.

Who created GrooveFunnels?

GrooveFunnels was created by the company Groove Digital and was first launched around mid 2020.

Mike Filsaime is the CEO and co-founder of GrooveFunnels.

GrooveFunnels was then re-branded to toward the end of 2021. They are now getting ready to come out of Beta and the tools are becoming a lot more stable and usable.

How does GrooveFunnels work?

You can think of GrooveFunnels as an ecosystem containing a set of Groove apps that all work together to provide business owners with a platform where they can run and manage their online business with ease.

Each Groove app focuses on doing one thing and while it can be used as a standalone app, the true power comes from integrating the apps together to create a powerful, automated and easy to run online business.

At the end of the day, the main goal is to make more sales. GrooveFunnels is not a magical tool that can guarantee you sales. You still need to know the basics of great products and great marketing. However, Groove provides you all the tools necessary to make it easier for you to do that and eventually increase your sales and conversions.

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What you can do with GrooveFunnels

When you run an online business, you’re pretty much looking to attract targeted visitors and ultimately convert those visitors into paying customers.

There are many different online businesses that you can start to make money online.

You can run an online course business. You can run a e-Commerce or dropshipping store. You can run a print-on-demand store. You can create a library of digital books that you can sell. You can create a membership site for a fitness coaching or yoga class that you might run in your local area. You might create an affiliate marketing type business through a blog.

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The possibilities are endless.

Groove allows you to run any of those types of businesses mentioned above.

Groove has a number of apps that can do the following:

  • Create unlimited websites
  • High converting landing pages with templates
  • Advanced sales funnels with templates
  • Email marketing campaigns and lead generation
  • Video hosting
  • Membership site hosting
  • Online store builder (with Shopify importer)
  • Payment system
  • Affiliate marketing program

Each of the apps are beginner-friendly and intuitive. The true power of Groove’s apps comes from integrating these apps together which in turn can help increase overall sales.

Here is a brief overview of each of the Groove apps.


An easy and intuitive drag-and-drop page builder similar to what you would find with popular drag-and-drop page builders like Wix and Weebly.

You can also build your sales funnels through here as well.


A place where you can manage all your sales and affiliates who make sales on behalf of you for your products.

Here you can also find a marketplace where you can promote and become an affiliate of other people’s products as well.

GrooveSell is a great way to gain more exposure for your own products as well as find great products to recommend to your audience within the Groove community.


Here is where you can track how you are doing as an affiliate yourself. You can see analytics data such as how many visitors you drove to the affiliate product and how much commission you’ve made.


A powerful all-in-one app where you can setup email automation, mass email broadcasts, and list management. You can also design your signup forms here as well.

This can potentially replace MailChimp, SendInBlue and Aweber to name a few.


A place to build membership websites. If you’re looking to sell online courses, create a closed (or even open) community where you share exclusive content, or run live coaching classes, then you can easily leverage GrooveMember to build out a membership/subscription platform for your business.


A place to host all your library of videos. No more need to use Vimeo or other Youtube to embed your videos to your site or membership platform. You can use the native GrooveVideo platform to host your own videos giving you full control.

You can integrate GrooveVideo with GroovePages or GrooveMember to create amazing experiences for your visitors/subscribers.


GrooveBlog allows you to build your own blog that loads super fast (AKA great for SEO) and allow you to create high converting layouts and designs easily.

It can be considered as a lighter version of WordPress.


GrooveKart is an online store builder which allows you to quickly and easily build an online store from scratch. It comes with templates with high converting and super fast product pages that helps with increasing sales. It also integrates with 3rd party platform which makes it ideal for dropshippers and print-on-demand type businesses.

You can check out my GrooveKart tutorial here: How To Setup GrooveKart (Easy Beginner Tutorial).


A place to host all your webinars as well as surveys, polls and canned responses. You can schedule invitations for you webinars here and also view analytics to see how your completed webinars went.

This is a fairly new addition to Groove and I plan to create a tutorial on this as I get a chance to play with it myself.

Is GrooveFunnels worth it?

Yes. For the entire ecosystem of apps that you’re getting, as well as the savings in cost, it’s definitely worth it.

Personally, I bought the Platinum lifetime deal, since I was spending too much on other tools and was clunky to manage them all. I felt that the one time cost was ideal and ended up saving me a lot of money in the long term.

If you’re just getting started with an online business, then I think Groove is the best place to start. You can always start with the free version to dip your toes and later upgrade (although you may lose the lifetime deal if it goes away by then) if it ends up profitable for you.

If you are just getting started with Groove, remember that you won’t just magically start making money in a few weeks. There is a whole lot more that goes into making money with an online business. Groove is just a tool that helps facilitate that. To know what it takes to run an online business, read this article first: The 3 Things You Need To Do Everyday To Make A Living With An Online Business And Crush It.

The free version has so much tools and capability that you won’t really find in other platforms unless you’re willing to pay for it.

If you’re looking for a more serious platform with advanced capability, you’re better off using something like Kartra where you have the ability to make advanced customizations and hire more people to manage everything for you. You could move onto the more advanced platform later if you start to experience that serious growth. At that point, you probably need a team to take care of that for you.

Having said that, Groove is still in its infancy. It is still in Beta at the time of writing so you may run into issues but there is great customer support and they encourage reporting bugs to help them become more stable as they move away from Beta in a few months.

How to get started with GrooveFunnels?

To summarize, Groove is an all-in-one platform to help anyone build an online business. It comes with all the main tools that the modern digital marketer needs, such as landing page builder, sales funnel builder, email marketing, payment system, video hosting and blog to name a few.

There are a number of different factors to determine if Groove is the right fit for you. I would highly recommend that you at least try Groove first to see if it is the right fit for you. Go ahead and click the link below to sign up to a free Groove account and start using Groove. We have a number of tutorials on this site to help you setup your online business with Groove that you can follow.